I'm thinking about setting up as a domain reseller.
I know enough about domains (i hope) and I'm fairly competent with setting up DNS zones and stuff like that.
I want to completely rebrand my service though. I don't really want anyone to know that I'm a reseller, otherwise they will go find the reseller, look at the price and say "Hey, your overcharging me! :@"
Sounds stupid but I like to keep clients happy ...