There are two broad ways to promote a website: advertising and publicity. Advertising is something you create, pay for and control; publicity, meanwhile, works by encouraging others to write or say positive things about your website or business. Publicity can be far more effective than advertising because people are far less cynical about positive reviews they hear from friends, colleagues, or even strangers who they know do not have a vested interest in promoting this particular product or service.

Full article available about how to use publicity to promote a small business website.

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