Google is launching its new advertising system on YouTube this week, placing semi-transparent "overlay" adverts on clips submitted by its content partners. The adverts can be closed or clicked by users, and are supposed to be five to ten times more effective than banner ads. Google is introducing the advertisements to appease investors, but there are concerns that the new, more intrusive advertising may put off YouTube users who were attracted by the site's non-commercial image.

Full article available about new YouTube advertising.

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