Can anyone tell me, do I contact Google to display a Sponsored Link or is this done by my Website company?

Cheers!
Polly

By sponsored link I take your refereeing to Google Adwords, these are the sponsored listing displayed at the top and right hand margin of the results Google displays for a search terms.

This is something you can configure your self direct at Google, https://adwords.google.com/select/Login

__________________
Domainmonster.com Customer Support Team.
Domain Name Registration Information & Resources.